A Study on Consumer’s Cognition and Purchase Intention of Long-Term Care Insurance

• Main Authors: WU, CHIA-YING, 吳佳穎
• Other Authors: CHEN, CHIEN-HUNG
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/567urh

碩士 === 朝陽科技大學 === 財務金融系 === 106 === In Taiwan, due to the increase in elderly population and decrease in birth rate, population structure has gradually become unbalanced. The rapid aging of population structure has led to the rapid increase in elderly patients with multiple chronic illnesses and population in need of long-term care. Therefore, long-term care policy is an issue requiring the urgent attention of the government. Moreover, in recent years, insurance companies have continuously promoted long-term care-related insurance products to enable consumers to reduce the economic risk caused by long-term care in the future through complete insurance planning. Therefore, this study intends to investigate consumers’ cognition of long-term care insurance contents and their purchase intention for long-term care insurance, in order to understand the actual needs of the market and assist insurance companies in future product design. The main research results are as follows: (1) The questionnaire survey results showed that in general, everyone worries that chronic illnesses, dementia, and disabilities caused by accidents in self or family may have a huge impact on family economy. However, the public generally suggest that the current long-term care system of the government is still incomplete. (2) The questionnaire survey results showed that people with higher income and higher expenditure are more capable of purchasing long-term care insurance for themselves or their family. On the contrary, those with lower income are less likely to purchase long-term care insurance. As a result, if people with lower income unfortunately experience disabilities, they cannot afford care, which will become a serious social issue in the future. Therefore, the government is advised to provide people with lower income with subsidies for long-term care insurance. (3) People who do not purchase long-term care insurance less understand the protection and coverage of the government’s long-term care system. Therefore, the government should strengthen the promotion of long-term care insurance-related information to those who do not purchase long-term care.