The Impact of Internet involvement, product complexity on Purchasing Online Insurance
碩士 === 朝陽科技大學 === 保險金融管理系 === 106 === The Internet is becoming more and more popular with generation progress, insurance needs of consumer is becoming more and more high. Risk awareness is becoming more prevalent. Insurance companies are now offering online increasing policy options. Let consumer...
Main Authors: | Hsu, Li-Hsun, 許禮勳 |
---|---|
Other Authors: | Chang, Wan-Ling |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/3rh68v |
Similar Items
-
The Impact of Price Sensitivity, Product Complexity on Purchasing Online Insurance
by: LIANG, SHU-TING, et al.
Published: (2018) -
The Impact of Consumer’s Purchase Involvement and Factors of Online Interface on Purchasing Intention - Internet Involvement as the Moderator
by: TSAO,LI-JUNG, et al.
Published: (2017) -
Impacts of consumer Perceived Quality, Experience Marketing and Product Involvement on Consumer Loyalty- Take Internet Purchasing as Example
by: I-Lin Hsu, et al.
Published: (2011) -
The impact of product involvement and product knowledge on consumer online purchasing behavior
by: Nhi Pham, et al.
Published: (2012) -
The Impact of Risk Perception, Product Involvement, and Perceived Value on Customers’ Purchase Intention of Travel Insurance
by: HUANG, LI-CHING, et al.
Published: (2018)