The Impact of Internet involvement, product complexity on Purchasing Online Insurance

碩士 === 朝陽科技大學 === 保險金融管理系 === 106 === The Internet is becoming more and more popular with generation progress, insurance needs of consumer is becoming more and more high. Risk awareness is becoming more prevalent. Insurance companies are now offering online increasing policy options. Let consumer...

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Bibliographic Details
Main Authors: Hsu, Li-Hsun, 許禮勳
Other Authors: Chang, Wan-Ling
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/3rh68v
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spelling ndltd-TW-106CYUT02180042019-05-16T00:15:45Z http://ndltd.ncl.edu.tw/handle/3rh68v The Impact of Internet involvement, product complexity on Purchasing Online Insurance 網路涉入程度、產品複雜度對網路投保意願之影響 Hsu, Li-Hsun 許禮勳 碩士 朝陽科技大學 保險金融管理系 106 The Internet is becoming more and more popular with generation progress, insurance needs of consumer is becoming more and more high. Risk awareness is becoming more prevalent. Insurance companies are now offering online increasing policy options. Let consumer has one more choice except traditional pathway. With the rise of the Internet, online insurance has also become an important sales channel for insurance companies, in the face of online insurance, consumers may be influenced by their own network usage habits and the complexity of insurance products, affecting their willingness to use online insurance. These research facets three parts are divided into Internet involvement, complexity of product, Purchasing Online Insurance. Questionnaire is issued to consumer over 20 years old with insurance experience. Research method is collected by questionnaire surrey. The data obtained were analyzed by SPSS (Statistical Package for the Social Sciences) statistical software. Including descriptive statistics, independent sample T test, one-way ANOVA, linear regression analysis and so on statistical methods. Finally, make recommendations based on the conclusions. Chang, Wan-Ling Hsu, Pi-Chun 張婉玲 徐璧君 2018 學位論文 ; thesis 69 zh-TW
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language zh-TW
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description 碩士 === 朝陽科技大學 === 保險金融管理系 === 106 === The Internet is becoming more and more popular with generation progress, insurance needs of consumer is becoming more and more high. Risk awareness is becoming more prevalent. Insurance companies are now offering online increasing policy options. Let consumer has one more choice except traditional pathway. With the rise of the Internet, online insurance has also become an important sales channel for insurance companies, in the face of online insurance, consumers may be influenced by their own network usage habits and the complexity of insurance products, affecting their willingness to use online insurance. These research facets three parts are divided into Internet involvement, complexity of product, Purchasing Online Insurance. Questionnaire is issued to consumer over 20 years old with insurance experience. Research method is collected by questionnaire surrey. The data obtained were analyzed by SPSS (Statistical Package for the Social Sciences) statistical software. Including descriptive statistics, independent sample T test, one-way ANOVA, linear regression analysis and so on statistical methods. Finally, make recommendations based on the conclusions.
author2 Chang, Wan-Ling
author_facet Chang, Wan-Ling
Hsu, Li-Hsun
許禮勳
author Hsu, Li-Hsun
許禮勳
spellingShingle Hsu, Li-Hsun
許禮勳
The Impact of Internet involvement, product complexity on Purchasing Online Insurance
author_sort Hsu, Li-Hsun
title The Impact of Internet involvement, product complexity on Purchasing Online Insurance
title_short The Impact of Internet involvement, product complexity on Purchasing Online Insurance
title_full The Impact of Internet involvement, product complexity on Purchasing Online Insurance
title_fullStr The Impact of Internet involvement, product complexity on Purchasing Online Insurance
title_full_unstemmed The Impact of Internet involvement, product complexity on Purchasing Online Insurance
title_sort impact of internet involvement, product complexity on purchasing online insurance
publishDate 2018
url http://ndltd.ncl.edu.tw/handle/3rh68v
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