| Summary: | 碩士 === 朝陽科技大學 === 保險金融管理系 === 106 === The Internet is becoming more and more popular with generation progress, insurance needs of consumer is becoming more and more high. Risk awareness is becoming more prevalent. Insurance companies are now offering online increasing policy options. Let consumer has one more choice except traditional pathway. With the rise of the Internet, online insurance has also become an important sales channel for insurance companies, in the face of online insurance, consumers may be influenced by their own network usage habits and the complexity of insurance products, affecting their willingness to use online insurance.
These research facets three parts are divided into Internet involvement, complexity of product, Purchasing Online Insurance. Questionnaire is issued to consumer over 20 years old with insurance experience. Research method is collected by questionnaire surrey. The data obtained were analyzed by SPSS (Statistical Package for the Social Sciences) statistical software. Including descriptive statistics, independent sample T test, one-way ANOVA, linear regression analysis and so on statistical methods. Finally, make recommendations based on the conclusions.
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