Using Theory of Planned Behavior to Study Students’ Employment Intention：A Case of Department of Insurance, Chaoyang University of Technology

• Main Authors: CHEN, JUNG-HSUAN, 陳容瑄
• Other Authors: TANG, MING-HSI
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/3wa76z

碩士 === 朝陽科技大學 === 保險金融管理系 === 106 === One of the aims of university education is to cultivate student’s competence for future employment, therefore, most people consider that undergraduate major should be in conjunction with future career selection. According to the human resource agency statistics conducted in March 2017, the percentage of the students from the Department of Insurance at Chaoyang University of Technology who worked in finance and insurance sectors is quite low, only less than 30%. In order to understand the influence factors and students’ willingness to work at finance and insurance sectors, this paper apply Ajzen’s Theory of Planned Behavior（TPB）as the theoretical basis. The results of this paper can be used by the Department of Insurance to enhance the effectiveness of teaching and as future resources for teaching. This paper used questionnaires to study the sophomore and junior students from the Department of Insurance at Chaoyang University of Technology. A total 310 questionnaires were issued and 254 were collected. The valid response rate is 81.94%. The collected ones were further analyzed by Descriptive statistics, Reliability Analysis, Chi-square, Independent Sample t test and Regression Analysis. This paper found that the attitude toward the behavior and subjective norm of employment intention will affect respondents’ intentions to work in the finance and insurance sectors. In the attitude toward the behavior aspect, when the respondents will be pleasant and get a sense of accomplishment by working at finance and insurance sectors, it will increase their behavioral intention. In the subjective norm aspect, the respondents’ behavioral intention will be positively affected by factors, such as salary structures, supports of parents and the opinions of people who around the respondents think they have the ability to work in the finance and insurance sectors.