| Summary: | 碩士 === 朝陽科技大學 === 企業管理系 === 106 === Consumers' attitudes mainly consist of three elements: cognition, emotion and intention. Cognition refers to consumers' perception of products or services. Emotions determine consumers' overall evaluation of attitudes towards objects and produce different preferences. Discussing whether the perception of tourists and visitors to Wimbledon Lingering Garden will affect their willingness to visit again? These messages provide information on the planning and management of the park's future and about the resource characteristics of the historic tourism industry Appropriate service quality, with important reference value for decision-making.
The sample survey of visiting tourists is carried out, and the empirical analysis is carried out by using the factor analysis and the regression equation model. The results show that there are three constructions of recreational cognitive constructs, co-extraction: facilities and staff services, cultural monuments cognition, However, the cognitive variables such as cultural monuments, thematic presentation, and recreational perceptions have a positive impact on tourists' willingness to revisit their tourism.
The study suggests that the theme of the park's history should be the use of cultural values to enhance the uniqueness of in-depth tourism in the park. At the same time, it should be linked to local arts institutions or local community resources to hold regular seminars and seminars and other related exchange activities. Results published and other activities, to fully understand the needs of tourists.
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