Brand Emotional Attachment of Bone China Consumption:The Case of WEDGWOOD Bone China
碩士 === 崇右影藝科技大學 === 經營管理系 === 106 === Invented by the English in 1794, the term bone china has a history of more than two centuries, and bone china has been designated imperial porcelains of the UK. By adding 51% of powdered animal bones to its products, WEDGWOOD, a leading brand of fine bone china,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nb4kn8 |