Analyze the Impact of the Packaging Visual Design and Product Packaging on Customer Perceived Value – Using Product Category and Situation
碩士 === 中原大學 === 企業管理研究所 === 106 === With the improvement of living standards, it has brought many unprecedented imaginativeness and conveniences. Many products and packaging attract consumers'' attention and stimulate people''s desire for shopping. Consumer’s perc...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ekc6kn |