| Summary: | 碩士 === 中原大學 === 企業管理研究所 === 106 === The steel industry has been a symbol of national power for a long time. Even if the growth engine has turned to high-tech industries in recent years, Steel industry still plays a critical role in our national development policy. It is also a key to promote the country’s overall economic growth since it drives the development of its upper and lower stream. However, the rise of the steel production in China changed the structure of the global steel industry. A once flourishing industry had experienced a downturn. Recently, various steel companies have making profits again because of factors such as China’s policy adjustments, capacity constraint and global economic recovery. However, Taiwan’s steel industry must clearly review the external competition, and the change of industrial environment and related policies, and find out the adaptive strategies taken by those steel-manufacturing companies.
This study is based on “Strategic Matrix Analysis” proposed by Professor Da-Shien SeeToo, a domestic strategy master, and has an in-depth investigation and research of six of top ten companies which are the most representative of carbon steel and stainless steel industries. Literature research methods is used to analyze secondary data of these companies to identify their industry value chain and value unit, trying to find out their strategic points, strategic essence, and the resource distribution of the industrial value chain., Suggestions based on the strategic actions would be proposed for those case company as reference for their future strategic planning .
This study answered research questions as follow: “What are the important value units in the steel industry?” “How much resource each case company has input in each industry value units?” “What are the business strategies of the case companies?” “What are the future strategic actions taken by the case companies? What are the possible limitations of these strategic actions? How to overcome them?”
Several suggestions were offered to case companies for adjusting and developing their business Strategies
1. Investment strategy：Vertical integration of mine source or upstream material source.
2. Competitive strategy：Competitive quality and low cost.
3. Growth strategy：Acquiring or building up factories to expand production capacity; resource sharing among factories.
4. Productive strategy：Focusing on strategic products and high additional value and internationalized product through strategic alliances and cooperation
5. Sustainability strategy: Taking actions to reduce environmental impact.
6. Smart manufacturing strategies. Fostering talents the organization and transforming manufacturing firms into service-oriented business
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