Research and Analysis on Business Strategy of Semiconductor Equipment Suppliers

• Main Authors: Jui-Chih Huang, 黃瑞智
• Other Authors: Yu-Shih Lee
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/446f6q

碩士 === 中原大學 === 企業管理研究所 === 106 === Semiconductor industry is the development foundation for many industries, its globalization, is obviously existed either at upstream or downstream firms. The operation strategies must include global visions as well. The global semiconductor equipment manufacturers supply the key chain to support entire industry moving forward. The core strategies of the major equipment manufacturers not only affect the future industry and market trends, but also reveal the potential business opportunities in coming future. According to the data from Semiconductor Equipment and Materials International (SEMI). From 2011 to 2017, the total sales of semiconductor equipment in global, the lowest annual sales number is about 32 billion USD and the highest-level reach to 55.9 billion USD as high point of history. The industry leaders must have their own unique strengths, which are worth for us to learn, in such a huge business market. Taiwan is one of the important global semiconductor clusters, but only very few equipment manufacturers ever stepped into the international ranking. The purpose for this thesis is to analyze strategic behaviors between those international manufacturing leader companies, to explore the potential trends and phenomena. We should consider and recommend step further advices to Taiwan local related companies regarding to future’s potential operation core values and opportunities. The research results are shown as follows: (A) Capital and technology, are still the most important factors affect develop-ment of the semiconductor industry, both are indispensable. Regardless of size of the company, the focused continuous innovation of the technical essence is definitely the most important core for the semiconductor equipment manufacturers. (B) By through the analysis of leading equipment vendors at different fields, whether in the global or Taiwan, can find that equipment manufacturers are seeking to grow via moving toward strategic alliance and acquisition integration. Strategies for technical cooperation or resource sharing will be adopted more widely. (C) Be an industry leader, the way to build up specific customer relationship at company initial growth stage must to be focused on certain strengths of competitive strategies differ to competitors, and must maintain the strengths to be consistent. Further approaches to strengthen the connection to customers, must adopt innovative strategies to establish, simultaneously the market share growing.