A Study of Relationship among Perceived Value of Brand,Brand Loyalty and Fans Behavior：An Example of The Movie KANO
碩士 === 中原大學 === 企業管理研究所 === 106 === The Cultural and Creative Industries have been highly valued by many counties in recent years, and the movie industry plays an important part not only in people’s entertainment but also in the Cultural and Creative Industries. However, people didn’t pay much atten...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d5222n |