| Summary: | 碩士 === 建國科技大學 === 數位媒體設計系暨媒體與遊戲設計研究所 === 106 === The study focuses on Nintendo’s investing strategy of gaming industry, and analyzes the process of how customers make their decisions. It further indicates development that Nintendo has made, to combine console with technologies, and also whether the design of merchandise suffices customers’ expectation and needs. The study is hoped to be referred by companies for their future strategies for gaming market. The study includes three questions as follows: 1. Whether the concept of Nintendo Switch console and merchandises that have been designed according to customers’ different application and purpose, and meets their expectation. 2. Whether exclusive game characters and merchandises appeal to customers. 3. Whether Internet and product services, offered by Nintendo, satisfy customers’ actual needs. The study adapts the method of questionnaires and quantitative survey to analyze Taiwanese gamers of all ages; 345 copies are collected, among which 332 copies, the rate 96.23%, are valid. The results show: 1. The sharing concept of Joy-Con surely provides gaming flexibility for customers. 2. Consumers’ satisfactions for JOY-con performance are much higher than the market price for controllers. 3. Nintendo’s original design and exclusive gaming style help increase players’ satisfaction with game contents.
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