The Impact of Home Purchase Information on Home Purchase Decisions – Taking Kaohsiung City as an Example

• Main Authors: WANG, TIEN-CHIH, 王天芝
• Other Authors: TSAO, CHANG-HONG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/q8447x

碩士 === 正修科技大學 === 金融管理研究所 === 107 === Buying a house is a dream and giving the family a comfortable living space. Therefore, it is a very important project in life. Therefore, how to choose a living environment is an important issue for consumers. Therefore, it is especially for the Kaohsiung area. The factors of purchase decision-making are analyzed. After the questionnaire data is collected, the empirical research is carried out. Using SPSS21 statistical application software, the empirical evidence shows that the housing information of the house has an impact on the purchasing decision of the consumer, and the demographic variables show the difference of information cognition.