| Summary: | 碩士 === 嘉南藥理大學 === 休閒保健管理系 === 106 === In recent years, our government has been proactive in the tourism, leading to the increasing number of foreign passengers to Taiwan. This was further warranted by the record-high number of overseas passengers (i.e. 7,310,000) to Taiwan in the year of 2012. With the rising number of overseas passengers to our homeland, the following two factors were also of paramount importance in building up the thriving tourism: (1) the cost-effective traveling itinerary, and (2) the efficient service by related travelling agencies.
The empirical data in this study was mainly referred to the questionnaire regarding the propensity to consume by overseas passengers to Taiwan in 2015, which was officially designed by Tourism Bureau, Ministry of Transportation and communications, Republic of China. Particularly, this study zoomed in onto the independent travelers to Taiwan to capture their written responses to the following three major issues: the degree of convenience in travelling, the internationalization of sightseeing spots, and the extent of satisfaction with the environmental safety. The numerical evidence was further verified by Ordered Logistic Model to reach the conclusions and make related suggestions.
The research findings revealed that the satisfaction of travelling indeed had strong bearings on the following variables via the statistical computation: gender differences, different disparity age，annual incomes, academic degrees, and nationalities. In short, the development of tourism in Taiwan was well-recognized by our invited research participants (i.e. the sampled overseas passengers) . These research findings shed lights on the in-depth study concerning the marketing strategies of tourism as well as the quality of service in the tourism.
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