| Summary: | 碩士 === 嘉南藥理大學 === 觀光事業管理系 === 107 === Taiwan's research on Korean tourism focuses on the relevant information brought about by Korean dramas. As Korean ethnic groups are increasingly diversified, tourism operators can differentiate their markets to create added value. Therefore, this study uses in-depth interviews and literature analysis methods to organize Korean hot springs and surrounding sightseeing resources, and to observe the hot spring tourism tour design and travel characteristics in Korea.
According to the results of this research, the link between Korean history and hot springs has been recorded in hot springs from the records of the history of the Three Kingdoms, while the Busan Lai Hot Spring is the oldest hot spring in Korea, and has been recorded in the Korean ancient book "East Country and Land Victory". The local bathing activities can be traced back to the Silla period.
Most of the hot spring resources in Korea are non-volcanic hot springs, and granites are rock masses. However, most of the hot springs in Korea are alkaline hot springs, which contain high levels of sulfur, sodium, magnesium, calcium, iron ions, etc. Acid, chlorine and other ingredients. At present, domestic hot spring tourism in Korea emphasizes the multi-functional complex hot springs of entertainment, or water parks. The combination of Korean hot springs and Korean tourism, hot springs as a single area of resources, is not as good as the nearby tourist attractions resources, forming a strip-shaped hot spring resort, not only can get the multiplier effect, but also more effective in the promotion. The traffic in Seoul and Busan is relatively developed. If it is for free travellers to go to the hot spring area, the convenience of transportation is insufficient. The surrounding areas of the hot spring area are relatively few, mainly group travelers. If the convenience of passengers can be improved, the free travel service will be carried out by major attractions, and the free travel planning will be upgraded. A good way to travel easily can also increase the number of tourists in Korea and the number of foreign tourists who can travel freely, while responding to the new wave of tourism that is energy-saving, carbon-reducing and environmentally friendly.
When visitors choose a hot spring location, the consideration of the hot spring environment attribute is important. The bath type is the most important, followed by the naturalness of the bath. The third hot spring environment landscape is the view that can be seen when the hot spring is hot. The attribute is the price. The design of Korean travel itineraries is designed by the industry. Most of them focus on shopping and shopping trips, while most of the online information is about shopping destinations. There is relatively little information about hot spring tourism.
Through interviews with eight travel professionals, the results show that they are very familiar with tourist attractions, but not for the hot springs. South Korea has four distinct seasons. If you can combine the hot springs with maples, skiing trips and the "Korean hot spring culture season", and plan to promote the hot spring tourism transportation planning route, I believe that it will attract more foreign tourists to South Korea.
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