| Summary: | 碩士 === 長榮大學 === 高階管理碩士在職專班(EMBA) === 106 === This study was based on the literatures related to Taiwan construction industry, theory of planned behavior (TPB), green building materials, and green building materials evaluation factors. We screened twelve construction companies owner of Tainan for this study. This study applied analytic hierarchy process (AHP) questionnaires as research tool to collect data. Meantime, the reaearch methods adopted in this study were literature review, Delphi method, and AHP. Finally, the results of this study were following:
1.At the first level of dimension, “Use Attitude” (weight was 0.526) has the highest rating; follow by “Subjective Norm” (weight was 0.299) and “Perceived Behavioral Control” (weight was 0.175).
2.At the second level of evaluation factors, the top four ranked in the order as follow; “Exterior Design” (integration weight was 0.326), “Laws and Regulations” (integration weight was 0.163), “Brand Image” (integration weight was 0.138), and “Corporate Social Responsibility (CSR)” (integration weight was 0.090).
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