| Summary: | 碩士 === 長榮大學 === 管理學院經營管理碩士班 === 106 === Abstract
According to the statistical data of the Financial Supervisory Commission, young people investing in stocks have apparently decreased in recent years. For this phenomenon, this study intends to further explore how the finance majors think about money and invest in the stock market after they received the complete and professional eduaction and training in the university; whether there are significant correlations between the different opinions of money and their investment behaviors in stocks.
To understand the finance majors’ opinions of money, financial management and their investment behaviors in stocks, a questionnaire survey was used to collect the data. With the SPSS statistical software, 22.0 version, all the data could be analyzed through the descriptive statistics, independent sample t-test, single factor analysis of variance and regression analysis. Furthermore, it also explores whether the finance majors’ opinions of money have significant influences on the financial management and investment behaviors in stocks.
According to the results of the statistical analysis, the first choice of financial tools for the finance majors is insurance, following by stock and bank deposits. Moreover, male graduates prefer investing in stocks; female graduates prefer insurance instead. In terms of the performance of their opinions of money, the average score of the "time-retention" variable is the highest. As for the "time-retention" and "enjoyment" variables, they both have significant positive effects on the “current amount of stock investment in Taiwan." However, the"distrust" variable has a significant negative effect on the "current investment amount in stocks in Taiwan." Through the study, it indicates that the average of current investment amount in stocks is less than NT$ 500,000 dollars.
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