Business Models of Cross-border E-commerce - Case Study on Two Companies of Export from Taiwan to Philippines

• Main Authors: WENG, YI-TING, 翁宜庭
• Other Authors: LEI, LIH-WEI
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/x7e5a6

碩士 === 致理科技大學 === 國際貿易系碩士班 === 106 === Cross-border e-commerce has changed the traditional trade pattern. Consumers and traders can purchase foreign goods directly through the Internet. Due to this change, the sellers can use cross-border e-commerce to sell products around the world from Taiwan. Global e-commerce currently attracts the most attention in China and Southeast Asia. Among Southeast Asian countries, Philippines has huge market potential, but there is limited literature about it. The purpose of this study is to investigate cases of two firms in Taiwan: what e-commerce strategies are used to start new business in Philippines and their advantages and disadvantages. In this study, in-depth interview and secondary analysis are used to discuss the questions above. The results from this study suggests: first, companies that have just entered the Philippine market can sell through international e-commerce platform, select local logistics for delivery, and use online keyword marketing to target potential consumers. Second, companies with a cross-border e-commerce foundation can directly set up a local network platform, cooperate with local logistics and use social media to increase visibility. Although this method is costly and risky, the company can size more market opportunities. Third, Philippine consumers mainly make transactions through cash on delivery. But nowadays, consumers are more willing to use third-party payment. Forth, Taiwan companies cannot offer competitive price. Therefore, it is necessary to have unique products to attract Filipinos to purchase.