| Summary: | 碩士 === 中華大學 === 企業管理學系 === 106 === The size and the activeness of a capital market is a window of a country’s economic strength and future growth. With the awareness of financial market globalization, a healthy capital market is the drive for a country’s future economic growth Currently, investors in Taiwan’s stock market are comprised of people mostly in their late 40s or 50s, and the younger generations are not actively participants in the capital market, which might cause the staggering in Taiwan’s capital market development in the future. The need for young people to actively participate in Taiwan’s capital market is inevitable. This study tries to explore the reasons why young people are not interested in investing stocks, and to reason why young people's investment ratio has declined, and finally proposed ways to encourage young investors to participate in the capital market.
This study examined a random sample of young Taiwanese ethnic groups. Total of 515 questionnaires were collected, of which 311 questionnaires are valid. The SPSS was employed to calculate statistical result. Descriptive statistical analysis and reliability were also performed. This study found that income level, family norms, school education and age, are significant factors that influence young generation’s investment decisions.
The study found that young people are hesitated to invest in stock market because lacking of financial knowledge and skills. Therefore, it is suggested that more financial education should be included in the curriculum. In addition, financial institutions should offer more investment workshops which are particularly tailored for beginner investors. It will help to encourage young generation to start investing in stock market and becoming active investor in the capital market.
Keywords: Investment Tools, Investment Behavior, Home Education, Young People
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