The Relationship Between Eco-label and Firm Performance:Evidence from Taiwan Listed Companies

• Main Authors: CHENG, HSIAO-SHAN, 鄭筱珊
• Other Authors: WU,CHEN-HUI
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/tfu59k

碩士 === 國立中正大學 === 會計與資訊科技學系碩士在職專班 === 106 === This study investigates the relationship between diverse dimensions of eco-label obtained by Taiwanese listed companies and firm performance. Specifically, this study uses the ordinary least squares regression method to examine the effects of eco-label obtained, the number of eco-label obtained, and continuous verification of eco-label on return on assets, return on equity, and Tobin’s Q. The empirical results show that eco-label obtained is negatively related to firm performance, and only return on assets and Tobin's Q shows significantly negative relationship. This result suggests that the firm’s profit is less than the invested R&D costs to improve products. In addition, the majority of Taiwanese firms rely on export, and they are more willing to obtain international eco-label to meet the standards of other countries. As a result, the number of eco-label is shown to be insignificantly and negatively related to firm performance. The rapid pace of technological change and product replacement also led to the continuous verification of eco-label to be insignificantly and negatively associated with firm performance.