Customer's Motivation To Watch Cosmetic YouTuber's Video And How YouTubers Affect Customer's Purchasing Behavior
碩士 === 國立中正大學 === 企業管理系行銷管理研究所 === 106 === Due to the development of the internet, there are many social media such as Facebook, Instagram, Line, YouTube, and WeChat. Under this circumstance, the portion of customers who utilize social media has increased a lot. Besides, customers can also get the i...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/vu8g33 |