Customer's Motivation To Watch Cosmetic YouTuber's Video And How YouTubers Affect Customer's Purchasing Behavior

碩士 === 國立中正大學 === 企業管理系行銷管理研究所 === 106 === Due to the development of the internet, there are many social media such as Facebook, Instagram, Line, YouTube, and WeChat. Under this circumstance, the portion of customers who utilize social media has increased a lot. Besides, customers can also get the i...

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Bibliographic Details
Main Authors: PAI,CHIA-NING, 白嘉寧
Other Authors: CHENG, KONG-FAH
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/vu8g33