Factors Influencing Purchase Intention on Online Streaming Music Service

碩士 === 國立中正大學 === 資訊管理系研究所 === 106 === Listening to music is one of the most indispensable hobbies for the public. With the advance of technology and living standard, the way people get music is changing continuously, from music discs to online streaming music. Although there are many studies relate...

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Bibliographic Details
Main Authors: WU, ZHI-YUN, 吳沚芸
Other Authors: HUNG, SHIN-YUAN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/53nagq