Exploring the influences of negative word-of-mouth on new entrants’ intention to apply
碩士 === 國立中正大學 === 企業管理系研究所 === 106 === Today, information technology rapidly develops. Negative word of mouth (NWOM) has greater impact on personnel recruitment. As it may not only reduce the organizational attractiveness, but also be critical references for decision-making of the new entrants’ job...
Main Authors: | HSU, YU-LING, 許鈺翎 |
---|---|
Other Authors: | YANG, WEN-FEN |
Format: | Others |
Language: | zh-TW |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/q8vp36 |
Similar Items
-
The Negative Word-of-Mouth Effect on Consumers' Purchase Intention
by: Che-Wei Hsu, et al.
Published: (2010) -
Factors Affecting the Behavioral Intention to Electronic Negative Word-Of-Mouth
by: Yu-Te Su, et al.
Published: (2011) -
The Influence of Charactar of Negative Online Word-of-Mouth on Product Attitude and Purchase Intention
by: Shih-Li Kao, et al.
Published: (2010) -
Influences of Online Negative Word of Mouth on Consume Perceived Credibility and Purchase Intention
by: Yi-Che Chuang, et al.
Published: (2016) -
The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention
by: Yi-Tan Hsiao, et al.
Published: (2010)