| Summary: | 碩士 === 亞太創意技術學院 === 文化創意設計研究所 === 106 === With the advancement of medical knowledge and technology, dentists have developed a number of treatments or programs that exceed traditional treatments, including tooth whitening, orthodontic treatment,implants treatment, etc., making the previously unachievable prognosis possible with the aid of modern technology. However, in this highly competitive environment under the over-concentration of the dental clinic and the rise of the Internet, how to facilitate a trademark to distinguish its characteristics from the other similar dental clinics is crucial. Through the identification of the clinic's trademark to establish a professional image is worthy of further discussion. In this study, the trademarks of dentist clinics in Taichung, Taiwan were used as examples to analyze the relevance.Through the KJ method, the questionnaire survey and analysis and comparison, the visual psychological perception image of the dental clinic trademark was explored to shorten the designer's time to understand the distance from the visual concept of consumers to meet the design goals. The results of the study found that: (1) At present, the design of trademarks in dentists' clinics are mostly presented in the form of tooth type and text type; (2) most of the samples in this study use red, blue, green, gray and other standard colors of a single color or plural; (3) In the scale of sign imagery, the image of the three factors can be formed: Factor 1 - Evaluation, the overall social subjective emotions and individual preferences; Factor 2 - Stylistic, activity-like feelings that represent trademark styles are associated with the image styles presented by clinic trademarks; and factor 3 - professionalism is related to the professional image presented by the clinic's trademark.
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