Investigating Consumer’s Behavior Intention on IoT Technology Applied to Smart Home-Take Robots for Example

• Main Authors: Yun-Ru Liao, 廖韻茹
• Other Authors: Yu-Xiang Yen
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/30690934749031596356

碩士 === 元智大學 === 經營管理碩士班(行銷學程) === 105 === Today, the progress of network and technology not only bring convenience to our life but also speed up the pace of life. Internet of Things drive smart life. Especially the development of robots is becoming more mature, the applications of smart home are also more and more. Nowadays, people are busy at work and life is tight, if there are emergencies at home people can not know that immediately at first time then respond it. Smart home management robots can help to monitor our home environment and family members situation in real time, to effectively deal with emergencies and the occurrence of accidents, but also to help clean up the environment and eliminate the pressure of life, improving the overall quality of life. The current study, adopting UTAUT2 as the theoretical framework and adding in relevant constructs as privacy concern and privacy risk, probed into consumer's behavior intention to use smart home management robots, and what are the key factors that affect intention. In this study, 350 questionnaires were emanated and 294 valid questionnaires were collected, SPSS20.0 and AMOS22.0 were employed for quantitative analysis of consumer's behavior intention to use smart home management robots and hypothesis verification. The results of this study show that the consumer's behavior intention of using the IoT technology applied to smart home management robots will be affected by performance expectancy, facilitating conditions, price value and effort expectancy. And privacy risks will be affected by privacy concern, but not affect consumer's behavior intention significantly. Finally, this study provides management implications and recommendations for robot industry applied to smart home, and suggestions on future research.