Investigating Consumer Perception of the Service in the Sit-in Coffee Shops: A Comparison between Honduran and Taiwanese

• Main Authors: Selem Nunez, 席卡洛
• Other Authors: Weng, Robin Hua-Hung
• Format: Others
• Language: en_US
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/7h82ca

碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 105 === Coffee has become an important drink for people’s health wellness. Nowadays, for customer lifestyle have change, so most of them likes drinking coffee no matter the hour they consume it the have a special routine. In this research coffee tasting and perception obtained from the customers involves country of origin not only this but how much it can affect coffee tasting and the origin of the coffee among the coffee drinkers. This research is supplemented by questionnaire survey. To tackle this issue, a data collection framework was adopted and developed. By using as research method the quantitative data which will help us obtain all the information needed to understand consumer perception of visit a sit-in coffee shop in both countries in this case Honduras and Taiwan. At the same time, data was recorded manually from each test so that the process could be carried out to validate our approach of making sense of the data.