THE STUDY OF THE COMPETITIVE STRATEGY FOR THE MANAGEMENT CONSULTING FIRMS IN TAIWAN- A CASE OF A CONSULTATION INC.

• Main Authors: Sun-Yu Chou, 周孫宇
• Other Authors: Heng-Yih Liu
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/89mz2y

碩士 === 元智大學 === 管理碩士在職專班 === 105 === Modern enterprises in the face of international competition and digital knowledge transmission, competition between enterprises is very intense, so need to rely on the management consultant industry to help, by the management of consultants rich industry knowledge, as well as the sensitivity of the industry trends for customers to diagnose Evaluation, planning, training, strategy research and other counseling counseling to help enterprises sustainable development, can be said to be a national knowledge economy push hands; past literature are based on management consultants in the knowledge and customer service surface of the discussion, so Whether the discussion can be a comprehensive understanding of the development of enterprise management consultants, whether there are other more important factors affecting the management of corporate management strategy, will be the study to explore. Therefore, this study will be based on the case of a company, the use of case studies, primary data collection and field interviews to the basic theory of resources with five force analysis and PEST environment analysis, to examine the case of the company's core competitive resources to analyze the case The company can carry out the competitive strategy, but also on Taiwan's business management consultants to make recommendations.