Case Study on the Operation and Development Strategy of Ready Mixed Concrete

• Main Authors: Hui-Chen Lin, 林慧貞
• Other Authors: Po-Chien Li
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/94923748994963479668

碩士 === 元智大學 === 管理碩士在職專班 === 105 === In recent years, the sales of ready - mixed concrete have decreased year by year due to reduced government public works budget, government’s tougher rules to cool off the housing market, a substantially shrink in real estate construction plans, low willingness of construction firms to start or postpone construction, as well as increasingly fierce market competition due to rapid development of science and technology, and high maturity but no apparent differences in the products of domestic ready - mixed concrete industry. These have caused prices to be the only competition measure to put enterprises in a very difficult situation and hard to sustain business. Under such circumstances, how to analyze and adjust the current operation status of ready - mixed concrete enterprises and product sales strategy to make breakthroughs and strive in the industry is an urgent issue to enhance long-term development. To enlighten the ready - mixed concrete enterprises with exact development strategy they should take to seek more sales opportunities and survive in the trade, the study attempts to discuss the domestic ready - mixed concrete market situation through analyzing the company’s market, products and business operation aspects to find a new competitive strategy for ready - mixed concrete. It also serves as a reference to help individual companies to stand competitively in the ready - mixed concrete market, and improve their product market share and profits.