The Study of Relationship Among Brand Image, Service Quality and Promotional Activities on Customer Loyalty and Satisfaction:An Example Case of PXMART
碩士 === 元智大學 === 管理碩士在職專班 === 105 === This study focuses on the survey of customers who have shopped at Union Welfare Center after shopping at the Union Welfare Center. The customers evaluated the Union Welfare’s quality of service and its brand image. Using these evaluations, the relationship betwe...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/phge84 |