| Summary: | 碩士 === 元培醫事科技大學 === 企業管理系碩士班 === 105 === Taiwan has entered the aging society. After 40 years old, people’s eyesight are gradually decling. Some of these people, will need to wear presbyopic glasses to allow themselves seeing short distance objects. This age group, who has strong purchasing power, is a very important target consumer to provide good revenue to optical shops.
The GFK 2016 Taiwan glasses market survey report mentions, from the optical shops sales record, in term of sales quantity, single vision glasses sales take up 83%; while multi focal glasses take up only 16% sales quantity but valued 31% of total amount of sales turnover. From this study, there is a large room for multi focalmarket to develop.
According to this GFK survey result, as therefore, this study is to focus on understanding when an age group of over 40 years old try on new multi focus glasses and express their view on the product. The results shown that the focus group has a positive view on the value of the product and service; a positive view on repurchase intention; and also a positive view on the product and service satifaction and reputation on multi focal products.
This study is encouraging shop opticians to raise their confidence on multi focal lens’ design and eliminate their fearness to fit mult focal lenses. In the future, main market will gradually turn to multi-focus products, resource and effort should be made to operate this blue ocean market.
|
|---|
