| Summary: | 碩士 === 國立雲林科技大學 === 設計學研究所 === 105 === Tourism industry has become the country's most socio-economic indicators of the industrythe in end of the twentieth century.Taiwan government is also actively promoting the tourism industry in Taiwan. Over the past decade, number of travelers visiting Taiwan has risen steadily and set a new record in 2015. According to the Ministry of Tourism Tourism Bureau to Taiwan tourists consumption and movement survey, "shopping" in the proportion of foreign visitors to participate in the activities of the highest, and the proportion of the activities of the past three years increased year by year, and its purchase of products can be classified as national characteristics sightseeing products. More to visual design as the main axis in Taiwan tourism commodity market situation, decorative design and appearance design is always repeatable, can not fully express Taiwan charm of tourism products , so the study of tourism-based products as an analysis of samples, explore what is the commodity of Taiwan tourism charm factor.
At first , this study is expected to explore the status of Taiwan's tourism products and the level of products through the literature to Taiwan Cultural Fair Wenzhong Award for nearly three winning works of factors analysis,according to the evaluation grid method, there are three experts with design backgrounds to put forward the attractiveness factor according to five dimensions of products including texture and material, color scheme and using, ornament design intent, practical function, and cultural sensibility of Taiwan. Three experts with design background put forward its charm factor, analyze the cultural elements of Taiwan; and then explore the basic theory of emotional engineering and Evaluation Grid Method, to explore the way to extract the charm of Taiwan tourism products. The study found that the glamor of tourism products in Taiwan can be divided into six categories, namely, "simple shape with modernity", "traditional local craft", "local traditional elements", "modern universal color" "living products", "positive feelings of the local story."
This paper puts forward the charm factor of Taiwan's tourism product in Taiwan's tourism product design model. Finally, it is based on the design method of Taiwan's tourism products and the design process of the commodity, and hires designers of different design fields to operate Taiwan sightseeing commodity design model.
In the course of the operation, the researchers then record the observation log, and collect the design results from designers for analysis. Final, the study use focus group , after discussion by the designers, the revised version of the design of tourism products in Taiwan to be the first version, as a follow-up Taiwan tourism product design model construction.
The design model proposed in this study will be used in the design of Taiwan's tourism products. The designer can use the design model as a method of searching for Taiwan's tourism products as a source of inspiration. It can also be used by the novice commodity designer to benefit and design quality of Taiwan sightseeing commodity culture.
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