| Summary: | 碩士 === 國立雲林科技大學 === 創業管理碩士學位學程 === 105 === With the improvement of national standard of living, people pay more attention on life. People pursue emotional value more than product functional services. Therefore, many enterprises develop innovative economic activity model by live design and life experience. And it’s “Creative life industry” that Ministry of Economy acceded to “Cultural and creative life industry” in 2003. Creative life industry integrates the core knowledge of life industry (e.g. catering industry, clothing industry, accommodation industry, transportation industry, entertainment industry) with creativity, and provide products and services that have deep experience and aesthetic feeling.
However, I will create and implement a brand about life aesthetics, and constantly revise the planning. The brand named Balcony is a restaurant that seeking the common good. You can enjoy the aroma of flowers and taste healthy dishes with local ingredients. In addition, you can see rookie art creators perform the creative process of arts and beauty in a staged stage. Specially, you can buy goodness goods and read the stories of those goods. Balcony is a good space that you can relax the body and mind and enjoy your good life.
The business plan is based on current implementation phase (dried flower shop). The dried flower shop has opened at YunzhongStreet Creative Park about 7 months since 2016 Oct. It’ll move to the next stage- restaurant in three to five years.
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