The Effect of Work Efficiency by Adopting Mobile Instant Messaging Line
碩士 === 國立雲林科技大學 === 應用外語系 === 105 === The mobile instant messaging has become the new communication media for human beings in this era of mobile network. To make and maintain the social relationship by adopting the mobile instant messaging (MIM) have also become a trend. Besides, it is taken good us...
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/887mx3 |
| Summary: | 碩士 === 國立雲林科技大學 === 應用外語系 === 105 === The mobile instant messaging has become the new communication media for human beings in this era of mobile network. To make and maintain the social relationship by adopting the mobile instant messaging (MIM) have also become a trend. Besides, it is taken good use for work. This research integrates the TAM (Technology Acceptance Model) and MRT (Media Richness Theory) to investigate the key effects of MIM on work efficiency.
The questionnaire survey was used to study the users of the mobile instant messaging LINE in Taiwan. In this study, with purpositve sampling 299 valid samples were collected. This study was analyzed by SPSS and AMOS statistical software. The results showed that the personal involvement, perceived ease of LINE, and the media richness of LINE were the most significant factors affecting users’ work efficiency.
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