| Summary: | 碩士 === 國立雲林科技大學 === 休閒運動研究所 === 105 === Based on The DeLone and McLean Model of Information System Success (DeLone & McLean, 1992) and Technology Acceptance model (Davis, 1986), this study explores the satisfaction and behavior intention of Garmin smart sports watch users. A total of 320 questionnaires were collected through the network questionnaires. The valid questionnaires were 299 copies and the effective response rate was 93%. The sample was used to analyze for preliminary examination and descriptive statistics by SPSS 21.0, and to explore the relationship between the variables using the structural equation model (SEM) by Amos 22.0. The results are as follows: Apart from service quality for perceived ease of use and perceived ease of use for perceived usefulness have no significant influences. The remaining facets have significant impact. Finally, based on the empirical findings, this paper provides management suggestions as fallow: 1. To implement product positioning; 2. Make the complementary measures of teaching perfect; 3. To provide better after-sales service; 4. To improve the product more intuitive; 5. Regularly track user’s satisfaction. And the research recommendations are targeted on the sample, the questionnaire collected and the framework of this researche to make relevant recommendations.
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