The Impact of Aesthetic on Online Shopping Intention in Social Commerce – The Moderating Effect of Personality and Motivation

碩士 === 國立雲林科技大學 === 資訊管理系 === 105 === In Taiwan's social commerce, the relationship between web aesthetic and shopping intention has always been a key issue. In previous studies, a great amount of studies discuss focus on trust and social support. Past scholar seldom noticed web aesthetic influ...

Full description

Bibliographic Details
Main Authors: LI, JUN-DE, 李俊德
Other Authors: CHENG, JAO-HONG
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/k2djw9