The Impact of Aesthetic on Online Shopping Intention in Social Commerce – The Moderating Effect of Personality and Motivation
碩士 === 國立雲林科技大學 === 資訊管理系 === 105 === In Taiwan's social commerce, the relationship between web aesthetic and shopping intention has always been a key issue. In previous studies, a great amount of studies discuss focus on trust and social support. Past scholar seldom noticed web aesthetic influ...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/k2djw9 |