Investigating the Relationship between Customer Value co-creation Behavior and Customer Loyalty - Based on the case of Appliance Repair
碩士 === 國立雲林科技大學 === 資訊管理系 === 105 === The rapid progress of information technology accompanying the growing fierce competition environment, resulting in significant changes in marketing activities. Traditional mass advertising is not enough to fight for customer loyalty. Consequently, how to enhance...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f3fnzs |