The Effects of Collectivism and Karma on Green Marketing Appeals
碩士 === 國立雲林科技大學 === 企業管理系 === 105 === Consumers are increasingly engaging in socially aware consumption, are demanding ethical options, and will punish companies promoting unethical goods, that the concept of "Green Marketing" is derived from these conditions. In this concept, how do we ab...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/stxuat |