| Summary: | 碩士 === 國立雲林科技大學 === 企業管理系 === 105 === The textile industry of Taiwan has been lasted for half century when had experienced foundation, prosperity, and international environmental impact that made the industry move out to other countries. Under globalization, the goal of textile industry had become function, eco-friendly, and fashion. Among them, the function and eco-friendly textile products are the focus which is the technologies to make Taiwan become famous and offer Taiwan opportunity to cooperate with well-known brand companies from worldwide to promote the industry. Therefore, the research chooses a successful differentiation case in textile industry to discuss more about the company production and products and analyze the inner management, quality, and demand of customer relationship to create differentiated products.
The research adopts qualitative research of in-depth interview as the research method to conduct resources collection. By the interaction and content between interviewer and interviewee, the research analyzes the attitude, faith, ideas, and methods of interviewer to get newer and deeper information. The discussion has focus on the corporate inner resources adoption to analyze the direction of competitive advantages, differentiation, customer relationship, market development, and corporate management strategy.
The research has found several results. First, the technology of corporate supply chain promotes fine and stable quality of products. Second, corporate raises the standard of quality management in order to enable products good quality and quickly respond toward customers demand. Third, corporate has good relationship with up and down stream to make corporate has better efficiency and conductivity. Fourth, all of corporate products, services, channels, and image have differentiation to bring corporate competitive advantages and lower the competitive pressure. Fifth, corporate make the orders steadiness by cooperating with international famous brand manufactures. Sixth, corporate discovers new markets to find a brick in the market to fulfill different customers. Seventh, company is mainly relying on customer relationship to lead the operation. Eighth, the partners of corporate are internationalized to get closer toward local market demand and quickly enter the market.
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