The Effect of Anthropomorphism on Consumer Purchase Intention for Hard-to-Used Technology
碩士 === 國立雲林科技大學 === 企業管理系 === 105 === The literature about Anthropomorphism in the past, we can find Anthropomorphism field has been applied to many aspects, including product anthropomorphic, brand anthropomorphic, anthropomorphic spokesperson. The study especially take TAM theory of perceived ease...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tx86x7 |