Research on the Factor of Digital Eco-system for Traditional Craft Industry Promotion

• Main Authors: Sin-Yun Mai, 麥馨云
• Other Authors: Yueh-Hsiu Cheng
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/3v996m

碩士 === 國立雲林科技大學 === 創意生活設計系 === 105 === With the development of information technology, digital times have come already. In order to keep up with the international development trend, Taiwan government policies push for the technology industry as the main direction. With the deep historical and cultural background, Taiwan is rich of traditional crafts. Nevertheless, in the vigorous development of technology industry that makes traditional crafts face the impact of losing talent, high producing cost and other industrial recession as well, and industrial transformation is inevitable future. With the popularity of the development of technology, information and digitalization have become the essential content in each person's life; and the literature indicates that the greatest impact is the digital community. The initial explorations of the study found that users in the digital community will constantly exchange messages and share resources through the platforms; the users and information are the keys to sustaining the development of the social media communities. Through the different forms of information sharing and resources of feedback, the social community platforms could be self-sustainable operation. According to the concept of ecosystems, the biotic community (user) and the environment (platform) forming a whole; and each other conveys messages (information) and interdependent relationship to form a self-organized and adjusted complex to achieve the so-called permanent sustainable ecosystem. This study proposed the concept of "digital ecosystem" by focusing on leading in the mechanism and conditions of the digital community with the characteristics of the ecosystem self-circulation. Then according to the analysis of the composition of the ecosystem that is being as the base to analyze the ecological chain of the traditional craft. In the end, through the integration of digital ecosystem conditions and the development of traditional craft industry nowadays to propose the development model of the traditional craft industry in the digital ecosystem. The research methods of this study are questionnaire survey and in-depth interview. Based on the result of literature review, the platforms of social media community are classified as the prototype of the digital ecosystem; and then using field research to induct the ten mechanisms of the six platforms. The in-depth interviews are based on the literature review to explore the characteristics and composition of industrial ecosystems and commercial ecosystems; then according to the characteristics and the members of composition including enterprise, customer, vendor, main producer, competitor, and other interested party to draw up the “structure map of the basis for analysis of traditional craft industry”. Through the in-depth interview of operators and intermediary managers of craft brands to understand the commercial promotion strategy of traditional craft brands, and ultimately propose the factors of the digital ecosystem for traditional craft industry through integrating and inducting the result of the two surveys. The following are the six factors with those mechanisms: branding, high autonomy of establishing the brand image, low price selling platform, strengthen the exchanging of information and high credit sales. Through understanding of the promotion factors of the digital ecosystem for the traditional craft to help the craft industry to clarify the ecological chain in the commercial ecosystem; then propose the suggestion of the strategy for developing in the digital platforms era, and let the crafts industry could be permanent sustainable and self-renewal in the developing times of technology and information.