| Summary: | 碩士 === 育達科技大學 === 行銷與流通管理所 === 105 === In recent years, Taiwan's glasses market has undergone great changes, in addition to ophthalmic hospitals, ophthalmic clinics, are staged glasses fitting and sales, foreign large-scale optical chain stores also selected in the department store for the business.Low-cost promotional war, a serious squeeze Taiwan's optical industry single store living space.How can a single store stand out in this competitive environment, in addition to the price, whether it should pay more attention to the quality of service and optometry professional and technical.
The aim of this study is to explore the importance and satisfaction of consumers' service quality and technical aspects for single-storey glasses, and to use Miaoli County, the first branch of a single consumer glasses as a test object, a total of 170 questionnaires, Recycling 170 copies, a total of 152 valid questionnaires.
This study uses the importance degree - satisfaction model to analyze and summarize the projects to be improved in the region, for the study of the operator as a reference to improve the operation.The results and recommendations of this study are as follows: It is recommended that the operators of this study object to complete the consumer glasses, the consumer's glasses to complete the record, you can take the initiative to provide this information to consumers.It is also advisable for operators to give more concessions or take the initiative to provide long-term special offers for consumers.
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