A Study of Relationship between Product Quality and Customer Satisfaction – A Case of K Company

• Main Authors: FENG, HSIU-CHUN, 馮秀淳
• Other Authors: CHEN, JAN-MIN
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/6pchxa

碩士 === 育達科技大學 === 行銷與流通管理所 === 105 === Entering the era of internet, marketing products have broken many traditional ways and shifting its strategy from product oriented to customer oriented marketing strategy. With the help of internet, customers are not as loyal as they were therefore, nowadays, corporate are now focusing more on maintaining customer relationship. On the other hand, corporate are now concentrates on what services and products could be offer to customers instead of developing more customers. Companies have to value its services and products and maintain good customer relationship at the same time. We need to constantly developing new products or services to satisfy customers in order to have a good customer interactions and good customer satisfaction to achieve sustainable growth target. This study is based on auto parts manufacturer as object of study. We look into the analysis of customer satisfaction between customers and company products. This questionnaire was issued from April to May 2017. With the hypothesis testing: we found significantly differences between customer satisfaction and product quality in gender and marital status T test. With analysis of variance, there are significantly differences in ages, educational background and years of experiences. We found no differences in company scale. Pearson Product-Moment Correlation is 0.85 and product quality and customer satisfaction is highly relevant indicates that product quality will affect customer satisfaction.