Using the Technique of Importance-Performance Analysis to Evaluate Consumer Behavior of Rental Bookstore

碩士 === 育達科技大學 === 休閒事業管理系碩士班 === 105 === Rental bookstores are the place offer leisure and reading, it flourished in 1990s, but according to the statistics, nowadays, 298 rental bookstores left. The possible reasons are popular internet, popular smart phone, pirate copies, and e-book. However, renta...

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Bibliographic Details
Main Authors: LIN, CHENG-HAN, 林承翰
Other Authors: WU, MEI-HUI
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/wzb44s