Use Content Analysis to Explore the Service Recovery Model of Online Negative Word of Mouth on Catering Industry
碩士 === 育達科技大學 === 企業管理所 === 105 === In the process of service providing, the failure of service in inevitable. For service providers, the most important thing is to take proactive and appropriate service recovery strategy to comfort customer and its discontent when the service fails is particularly...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d7z82c |