The Relationship Among Service Quality, Brand Image, Word-of-Mouth, Advertising Endorsers, and Purchase Intention:A Case of Real Estate Industry

碩士 === 萬能科技大學 === 經營管理研究所在職專班 === 105 === In the Real Estate Brokerage Industry, customer's purchase intention is usually affected by the qualiy of business service. In the age of information transparency, it’s easy for costumers to get informations of proposed housing prices. Many real estate...

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Bibliographic Details
Main Authors: Liao, Kuo-Ping, 廖國平
Other Authors: JOE, SHENG-WUU
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/05696554803028410555