A Study of the Image of Cultural Creative Souvenirs of Traditional Streets in Pingxi

• Main Authors: Hsieh, Pi-Ju, 謝璧如
• Other Authors: Lin, Zih-Long
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/u392t7

碩士 === 臺北市立大學 === 視覺藝術學系碩士在職專班 === 105 === Abstract Keywords: semiotics, souvenir, nostalgia The study of samples was based on culture creativity commodities in Pingxi. What is the role of culture creativity commodity from underground colliery of early stage to landforms of Pingxi nowadays? This research is based on the semiotics theory of Peirce to analyze the culture creativity commodities in Pingxi. According to the relationship between representamen and object, it has three kinds of sign as follows: (1) Icon: there is a similarity between the “signifier” and the “signified” in the icon; (2) Index: there is a logical or causal link between the “signifier” and the “signified” in the index; (3) Symbol: there is a customary relationship between the “signifier” and the “signified” in the symbol, which is a symbol of culture. The researcher classified all the analyses of the forty samples, and then counted and reorganized them, proposed the conclusion and the suggestion ultimately. The study has discovered three results: (1) The image of appearance characteristic: according to characteristic and subject in Pingxi, visitors buy souvenirs to show that they have been there; (2) The image of historical index: when visitors buy the commodities with historical image to extend personal domain, they have traced something back to past Pingxi; (3) The image of emotional: people can generate emotional capability through image and it can demonstrate two kinds of level as below: (a) Nostalgic meaning: To connect this generation and the past Pingxi or old memory of Taiwan through personal experience. (b) Popular culture: Put the popular factors into culture creativity commodities through popular culture.