| Summary: | 碩士 === 臺北市立大學 === 體育學系體育碩士在職專班 === 105 === The purpose of this study is to find out the differences between customer satisfaction and loyalty in the Neihu Sports Center in Taipei and the differences between the factors and the differences between customer satisfaction and loyalty in the Neihu Sports Center in Taipei. In this study, the questionnaire was used to study the "Customer Satisfaction and Loyalty Questionnaire", which was adapted by the Likert five-point scale. In the city of Taipei Neihu Sports Center consumer customers as the object of study, random sampling method issued questionnaire, a total of 530 questionnaires issued, the recovery of effective questionnaires 441, the effective recovery rate of 83.21%. Descriptive statistical analysis, independent sample t test, independent sample single factor variance analysis, repeated quantity single factor variance analysis, LSD post hoc comparison method, Pearson product difference correlation and other methods to obtain the following results:
First, the Neihu Sports Center customer satisfaction and the difference between the various factors were extracted from the two factors, in order, "internal service satisfaction" first level; "external service satisfaction" second level. Second, different background variables within the Neihu Sports Center customer satisfaction differences, different gender within the Neihu Sports Center customers in the two factors on the surface are not significant differences. Different age, different time to come to the sports center consumption, different sports center to spend the average stay within the Neihu Sports Center customers in the two factors on the surface are significant differences. There are significant differences in the factors of "external service satisfaction" among different levels of education, and there is no significant difference in the internal service satisfaction factor. Third, different background variables within the Neihu Sports Center customer loyalty differences, different sex, different time to come to the sports center consumption within the Neihu Sports Center customers in the "loyalty" factors did not significantly different. There were significant differences in the "loyalty" factors among the customers of different age, different educational levels and different sports centers during the average residence time.
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