| Summary: | 碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 105 === This study aims to construct weights system of managing image for Private Senior High School. First, with the literature review was developed as the major research instrument for AHP questionnaire in this study. Secondary, The AHP questionnaire was distributed to eighteen experts, including 9 school managers and 9 people of recruit department of school. With the AHP questionnaire results, the research offer the suggestions to Private Senior High School to recruit students in the future.
According to the results of the literature review developed weights system of managing image can be classified into six major aspects and twenty-two categories of the AHP questionnaire. The results of the AHP questionnaire, the study concludes the following findings: First, the weight ranking of six major aspects: students image, team of school manage image, school stakeholders image, school environment and equipment image, teacher specialized field and curriculum image and school culture image.
Secondary, in the school environment and equipment image aspect the highest weight ranking is school locations and traffic convenience; in the team of school manage image aspect the highest weight ranking is s school evaluation; in the teacher specialized field and curriculum image aspect the highest weight ranking is interaction of teachers and students; in the students image aspect the highest weight ranking is character of students; in the school culture image aspect the highest weight ranking is school characteristics development; in the school stakeholders image aspect the highest weight ranking is relations maintenance of strategic alliance of local schools.
In twenty-two categories the highest weight ranking is character of students, but the lowest weight ranking is school ethos and history. Overall, the students image the highest weight aspect of school managers and people of recruit department of school. And school culture image the lowest weight aspect of school managers and people of recruit department of school. Besides, school managers and people of recruit department of school also have different options to the aspect and categories in weights system of managing image for Private Senior High School. Finally, On the basis of the research results, the researcher provides several suggestions for school managements, school public relations, Private Senior High School and future studies.
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