Factors of lnfluencing Entrepreneurs of Female lndigenous People：An example of Beauty lndustry in New Taipei city

• Main Authors: YANG, LI-NEI, 楊理媚
• Other Authors: LIU, JIN-WEI
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/4sg279

碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 105 === This study explores the factors that affect the entrepreneurial factors of Aboriginal women, taking the new beauty industry of the city as a study, and its understanding of entrepreneurial motivation and entrepreneurial intention. In this study, a questionnaire survey was conducted to collect 300 cases, 270 questionnaires and 11 valid questionnaires, with a total of 259 valid questionnaires. The results of this study show that there is a significant relationship between self-realization and entrepreneurial motivation, showing that Aboriginal women entrepreneurs are the main motivators of entrepreneurial motivation, and the higher self-realization, the more able to show Aboriginal women ability. Entrepreneurial motivation self-realization, money demand, choice of autonomy, experience and other business partners have a significant relationship between the show that Aboriginal women entrepreneurs in the entrepreneurial process the higher the demand for money, which is mainly to improve the family's economic needs. The entrepreneurial process can show the ability of self, the higher the ability to control, the more able to show the characteristics of Aboriginal women, entrepreneurial motives of the experience of inheritance, showing Aboriginal women increasingly emphasis on cultural heritage and experience and technical heritage, the beauty of the body business Concept inherited to the younger generation. The social status of entrepreneurial motives has a significant relationship with the way of entrepreneurship, showing that most ethnic groups of indigenous peoples belong to matriarchal society, and their indigenous women entrepreneurs have a certain influence in the social status of ethnic groups. Entrepreneurship and education have a significant relationship, showing that the higher the degree of education, entrepreneurship will increase.