A Study of Factors Affecting Consumer''s Brand Switch Behavior：An Empirical Study of WeiChuan High Quality Milk

碩士 === 台南應用科技大學 === 國際企業經營系碩士班 === 105

Bibliographic Details
Main Authors:	Tz-Jian Ni, 倪子洊
Other Authors:	許炳堃
Format:	Others
Language:	zh-TW
Published:	2017
Online Access:	http://ndltd.ncl.edu.tw/handle/caba28

Similar Items

The Effect of Positive Publicity and Price Promotion on Negative Image-Using WeiChuan ＆ Uni as an example
by: Guang-HungLin, et al.
Published: (2016)

Factors Influencing Consumer’s Brand Perception and Purchase Behavior：An Empirical Study of Three Food Companies in Taiwan
by: Pi-chen Peng, et al.
Published: (2014)

How the Online Companies Affect Consumers' Shopping Behavior：An Empirical Study
by: I-Fan Lin, et al.
Published: (2006)

Taxpayer Behavior:An empirical study of taxpayer in Taiwan.
by: Lin, Chun Nan, et al.
Published: (1993)

From Brand Experience to Users' Behavior：An Empirical Analysis of Online Mobile Games
by: Chien Rong Khor, et al.
Published: (2014)

An study on purchase motivation, involvement and consumer behavior：An investigation into consumers of bubble tea
by: Chung,Tsui-Ling, et al.
Published: (101)

Negative Publicity, Corporate Image, Brand Trust, Brand Identification and Repurchase Intention - A Case Study of Wei Chuan
by: Wu, Ang-Hua, et al.
Published: (2015)

Analysis of Customer Latent Purchase Behavior：An Example of Milk Consumption
by: HSIN-YA HUNG, et al.
Published: (2016)

A Study of Relationship among Perceived Value of Brand,Brand Loyalty and Fans Behavior：An Example of The Movie KANO
by: Yi-Jhe Chen, et al.
Published: (2017)

A Study of Success Key Factors for Wei Chuan Wu Japanese Restaurant
by: Po-Hung Lin, et al.
Published: (2008)

Advertisement message, message reading, and consumer behavior：An empirical study of Taiwanese children’s English extended educational industry television commercial films
by: Hao-Yan Chen, et al.
Published: (2006)

Exploring Dysfunctional Customer Behavior through Distrusting Beliefs and Intention –The Empirical Study of Wei-chuan’s event in Taiwan based on TRA
by: LUO,CHIH-YUN, et al.
Published: (2017)

An Application of Financial Ratio Analysis on Uni-President and Wei-Chuan Companies
by: Huang Tzu-Ling, et al.
Published: (2007)

Multiple Criteria Decision-Making Methodology on Transformation Alternative about Leisure and Recreation Industry─A Case Study of Weichuan-Ranch
by: Yi-Hao Lee, et al.
Published: (2003)

The key success factor of being TOP brand & integrated marketing model research─Take「Wei-Chuan Bernachon coffee」as example
by: Man-Hsuan Yang, et al.
Published: (2012)

The Impact of Book-building on the Stock Price Behavior:An Empirical Analysis of TAIEX-listed Companies
by: Yi-Ju Chen, et al.
Published: (2009)

Wealth Management Customers’Risk Attributes and Investment Behavior：An Empirical Examination on Mutual Funds
by: Shih-Jen Chu, et al.
Published: (2011)

Synergy and M＆A Strategy-The Case Study of Ting Hsin Group Merge Wei Chuan Corporation
by: 黃進展
Published: (2003)

A Study of Real Estate Valuation Behavior_An Application of Behavior Theory
by: Neing-Chung Chang, et al.
Published: (2004)

A Study on the Effects of Placement Marketing on Customer Behavior：An Example of Trendy Drama
by: HSU,HSUAN-JUNG, et al.
Published: (2016)

A research of marketing strategy and competitiveness of bottled water--base on the products of Wei Chuan Corp.--
by: Hsieh Ming-Chuan, et al.
Published: (2008)

Beyond the rhyme in zen The Poetry of the Wang Chuan Anthology from Wang Wei in Visual Design
by: Hsuan-chuan Shen, et al.
Published: (2011)

A Study on Relationships between Corporate Social Responsibility, Corporate Image and Customer Loyalty-A Case Study of Wei Chuan
by: Ai-Chen Lin, et al.
Published: (2017)

Analysis of Customer Latent Purchase Behavior.An Example Of Rice Consumption
by: You-Lian Hsiao, et al.
Published: (2016)

The influence of consumer's experience perceived value and intentions of behavior:an expirical analysis of cosmetics users at counters in department store
by: Yi-Chun Chen, et al.
Published: (2007)

A Study on the Relationships between Recreational Facilities Satisfaction and Tourists’ Post-purchase Behavior of Wei Chuan Pushin Ranch
by: Min-chung Cheng, et al.
Published: (2007)

The Study of Marketing Strategy for New Product of Milk Market- Kuang Chuan Healthy Benefits Milk
by: Ya-Yu Cheng, et al.
Published: (2013)

The concept and measurement development of customer oriented behavior：An exploratory study in automobile sale and maintenance.
by: Kang , Shu-Tsuen, et al.
Published: (2003)

A hidden secret is usually the first to bediscoveredCreative Concepts and the Artistic illustrationpaintings of Wang Wei Chuan
by: Wei-chuan Wang, et al.

A study of Brand Switch Behavior by Consumer Characteristics and Brand Loyalty
by: Bo-Ren Chen, et al.
Published: (2010)

“Milk is milk” versus “Ditch milk” : A case study of consumers’ attitudes towards brands involved in brand rivalry
by: Lerberg, Pernilla, et al.
Published: (2020)

The study of consumer behavior and brand attitude of fresh milk
by: Chien-kai Fang, et al.

Consumers’ Switching between Membership Card and Branded App：An Empirical Validation of Starbucks
by: Yi-Jhen Cai, et al.
Published: (2017)

Research of relationship between strategy logic and behavior:an example of bookstore industry
by: Chen ,Ming Hsiung, et al.
Published: (1995)

Conventional and Online Shopping Behavior：An Exploration of VALS and Technology Acceptance Model
by: Tzu-Ting Chen, et al.
Published: (2006)

New Product Preannouncing Behavior：An Analysis from Relationship Management Perspective
by: Chien-Ming Lin, et al.
Published: (2002)

Belittling Little Theatre, Belittling Self: Wei Ying-chuan's Recent Works and the Post-Little Theatre Movement
by: Pai-kai Su, et al.
Published: (2003)

A Study on Mobile Cloud Service Use Behavior:An Application of Expanded Technology Acceptance Model
by: Chih-Ta Lu, et al.
Published: (2015)

Analyzing the Consumer Brand Switching of Smart Phone on Brand Equity and Switching Costs
by: Ching-Yu Wang, et al.
Published: (2015)

The Consumer loyalty to taxi brands：An Empirical Study
by: Wei-Jhe Syu, et al.
Published: (2008)

Cannot write session to /tmp/vufind_sessions/sess_4oarnelakb1jhqufl503jpaubo